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Privacy Policy

Singer Australia, operated by Blessington Pty Ltd (ABN 71 083 060 271), is committed to protecting your personal information in accordance with the Australian Privacy Principles under the Privacy Act 1988 (Cth).

1. What We Collect


We may collect personal information including:

  • Full name, address, phone number, email address
  • Payment and order details (excluding card information)
  • Product registration and warranty data
  • Website usage, IP address, device information
  • Communication preferences (email and SMS marketing)

2. How We Collect Information

Personal data is collected when you:

  • Place an order through our website
  • Register your product or subscribe to our newsletter
  • Contact our support team
  • Participate in surveys, competitions or promotions
  • Browse our website using cookies or tracking tools

3. Use of Your Information

We may use your data to:

  • Process your orders and deliver products
  • Provide warranty and support services
  • Improve your experience on our website
  • Communicate with you about promotions or updates (if you opt in)
  • Comply with legal obligations

4. SMS and Email Marketing

If you opt in to receive SMS or email updates, you agree to receive promotional and
informational content from Singer Australia.


You can unsubscribe:

  • From email by clicking the “unsubscribe” link
  • From SMS by replying STOP
  • Or by contacting us directly


We comply with the Spam Act 2003 (Cth) and never share your mobile or email with third
parties for marketing purposes.

5. Sharing Personal Information


We may share your information with trusted third parties who help us operate, such as:

  • Delivery partners
  • Payment service providers
  • IT support and marketing platforms
  • Government or regulatory bodies (as required by law)


All third parties must use your data only to perform their services and in line with Australian
privacy law.

6. Security of Your Data


We take reasonable steps to ensure your data is secure, including:

  • Encryption of sensitive data
  • Secure servers and firewalls
  • Staff training on data protection
  • Regular review of security procedures

7. Cookies and Tracking


Our website uses cookies to improve performance and user experience. These may collect
browsing behaviour and help us customise your experience.


You can disable cookies via your browser settings.

8. Access and Correction


You may request access to, or correction of, your personal data by contacting us at
info@singerco.com.au. We aim to respond within a reasonable timeframe.

9. Overseas Disclosure


We generally do not disclose data overseas. If we do, we ensure adequate data protection
measures are in place.

10. Changes to This Policy


We may update this Privacy Policy from time to time. Updates will be posted on our website
and apply from the date published.

11. Contact Us

If you have any questions about your privacy or our data practices, please contact:

Singer Australia (Blessington Pty Ltd)
Unit 17, 167 Prospect Highway
Seven Hills NSW 2147
Phone: (02) 4337 3737
Email: info@singerco.com.au